Ava Max Becomes The New Fan Favorite In Billboard Vote
Ava Max is having a moment—again. In a strong show of fan loyalty, the upcoming EDM artist claimed the top spot in Billboard’s latest New Music Friday poll. Ava claimed the spot with her self-love anthem “Lovin’ Myself,” pulling in 57% of the vote.
The track edged out heavyweight contenders, including Miley Cyrus’ “Something Beautiful,” Tate McRae’s soundtrack cut “Just Keep Watching,” and new singles from Lorde, Leon Thomas, and Yeule.
The fans have spoken—and they’re all in on Ava.
“Lovin Myself” is classic Max: high-gloss, synth-heavy, and relentlessly empowering. Over shimmering production, she plants her flag with a lyric that could double as her mission statement. “I don’t need nobody, I’m lovin’ myself.” It continues her signature message of resilience and independence. Yet, this time, she sounds more self-assured than ever.
Ava Max and Her Hit Singels
So, the single is a taste of her forthcoming third studio album, Don’t Click Play, due out August 22. Announced earlier this May, the project promises to turn the concept of pop consumption on its head. So, it started with the marketing of the project. In true Ava Max fashion, she launched a tongue-in-cheek teaser campaign through a mysterious site disguised as an online petition. With a mystical domain, DontClickPlayOnAvaMax.com. The site offered a cryptic first listen of unreleased material, playfully inviting fans to disobey its warning.
Visually, Max isn’t holding back either. The Don’t Click Play cover shows her gripping a triangle of fire—yes, literally. The image screams urgency and intensity, much like the music itself. The triangle mimics the universal play button, a symbol that, here, transforms into a warning sign—or a dare.
Thus, the album follows 2023’s Diamonds & Dancefloors, which peaked at No. 34 on the Billboard 200. Also, her 2020 debut Heaven & Hell, home to her breakout smash “Sweet But Psycho.” The track made it to the Top 10 hit on the Hot 100. Second place in the poll went to Tate McRae’s high-energy club record “Just Keep Watching.” The song featured a fast-paced track on the upcoming F1 movie soundtrack. It captured nearly 15% of fan votes. But this week, all roads led back to Ava.
Thus, with a magnetic single, a blazing rollout strategy, and an album on the way, Ava Max is not just riding the wave of pop culture—she’s steering it.
