Rich Brian’s ‘Where Is My Head?’ Finds Clarity in Chaos
Rich Brian has always been restless, never content to stay in the box people tried to place him in when he first broke through as a teenage internet curiosity. Six years since his last full-length, he’s back with Where Is My Head?—an album that doesn’t just extend his range, but reshapes how we understand his voice entirely.
From the first moments of “Senja,” it’s clear Brian is aiming for something larger than a collection of tracks. The record plays like a film score in miniature, complete with an alter ego, Maestro, who acts as a kind of cosmic conductor. The conceit might sound lofty, but Brian commits to it fully, weaving together surreal visuals and a narrative that demands multiple listens. Jared Hogan’s direction sharpens the world-building, giving this project the sense of a living, breathing ecosystem rather than a loosely connected set of ideas.
The collaborations feel intentional, too. Toro y Moi brings a dreamlike haze to “Body High,” while Maxo Kream snarls through “Fat Cats, Starving Dogs.” Charlotte Day Wilson and DAISY WORLD lend haunting textures to “Is It?,” balancing out the album’s harder edges with ethereal beauty. Even the pairing with Ski Mask The Slump God on “Jumpy” works—chaotic energy meeting Brian’s meticulous cadence in a way that doesn’t collapse under its own weight.
“She,” one of the record’s standout singles, strips things down to near-minimalism: Brian performing in front of a webcam while the camera multiplies him into disorienting reflections. It’s a clever way of tying the visual language back to the central theme—identity fractured, distorted, but still in control of its own narrative.
Where Is My Head? may be Brian’s most ambitious work yet, not because it reaches for scale, but because it dives headlong into his internal contradictions. It’s weird, cinematic, and at times overwhelming, but it proves that Rich Brian is no longer just experimenting with rap as a medium—he’s bending it to fit the shape of his imagination.
Where Is My Head? is out now via 88rising. You can find more info here.
